Wednesday, October 1, 2008

"What's in a name - name brand vs. generic" on KXMB-TV



This package had reporter Jason Torreano shop for groceries with a local member of the community. Their task? To see if you save money (and if so, how much) when you buy all generic products instead of their name-brand equivalent.

The story was reported and edited by Jason Torreano. The story was shot by photojournalist Chris Hovden. Hovden also assisted with editing.

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